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Journal of Human Development and Education for Specialized Research

About the Journal :

The Journal of Human Development and Education for Specialized Research is an academic journal issued by the Scientific Institute for Advanced Training and Studies. The aim of this journal is to disseminate serious studies based on theoretical and field research, and to promote multidisciplinary studies in human development, management and education for specialized research and become a leading journal in human development and education in the world. The Journal also aims at publishing theoretical and applied researches in the fields of human development and education for specialized research such as human resources management, business administration, communication sciences, development studies, economic sciences, education sciences, history, industrial relations, media sciences, psychology, Public administration, religious studies and others.



THE IMPACT OF CULTURE ON PERCEIVED QUALITY OF SERVICE AND CUSTOMER SATISFACTION IN LIBYAN COMMERCIAL BANKS

This study focused on one of the important issues pertaining to the commercial banks operating in Libya, this paper aims to understand the impact of culture on the perceived quality of services, which in turn leads to customer satisfaction in the Libyan banking sector. In addition, it will be important to explore the customers of commercial banks' culture in Libya, public or private. To implement this study questionnaire was distributed to commercial banks' customers and the number of questionnaires (329) and conducted statistical analysis of the results of the exit and customer feedback commercial banks. This study has concluded that some of the dimensions of a culture is very important, especially collective effect, manhood, and to avoid uncertainty. On the perceived quality of the service and thus customer satisfaction Libyan banks. Moreover, the public is more concerned banks on customer satisfaction compared to private banks. Study have a significant impact for the managers of the Libyan commercial banks, which will help them to work out new strategies for their business. It is expected that Atefid other aspects of the banking sector, where the dimensions of culture and contentment and others in this area.