About the Journal :
The Journal of Human Development and Education for Specialized Research is an academic journal issued by the Scientific Institute for Advanced Training and Studies. The aim of this journal is to disseminate serious studies based on theoretical and field research, and to promote multidisciplinary studies in human development, management and education for specialized research and become a leading journal in human development and education in the world. The Journal also aims at publishing theoretical and applied researches in the fields of human development and education for specialized research such as human resources management, business administration, communication sciences, development studies, economic sciences, education sciences, history, industrial relations, media sciences, psychology, Public administration, religious studies and others.
جهود العلاقات العامة الرقمية في إدارة الصورة الذهنية للقطاع السياحي وانعكاسه على الوعي الثقافي والمعرفي للجمهور الأردني
THE EFFORTS OF DIGITAL PUBLIC RELATIONS INMANAGING THE MENTAL IMAGE OF THE TOURISMSECTOR AND ITS REFLECTION ON THE CULTURAL AND COGNITIVE AWARENESS OF THE JORDANIAN PUBLIC
الدكتور: اشرف محمد مازن المناصير·
استاذ مساعد: قسم الاذاعة والتلفزيون ، كلية الاعلام.
جامعة الشرق الاوسط، مدير مركز التدريب والتطوير الاعلامي
DR.Ashraf Mohammad mazin almanaseer
Assistant Professor: Department of Radio and Television, Faculty of Information.
University Middle East, Director of Training and Media Development Center
Received 20/7/2019 - Accepted 21/9/2019 - Available online 15/10/2019
This research aims to identify the efforts of digital public relations in managing the mental image of the tourism sector and its reflection on the cultural and knowledge awareness of the Jordanian public, the study community included the Ministry of Tourism and Antiquities and Jordan Tourism Promotion Authority. The sample consisted of (100) respondents from the staff of the Department of Public Relations in the Ministry of Tourism and Antiquities and the Jordanian Tourism Promotion Authority. The study found that there are implications for the efforts of digital public relations in managing the mental image of the tourism sector on the cultural and cognitive awareness of the Jordanian public. Employees at the information and communication offices have a vision of digital public relations efforts in managing the mental image of the tourism sector in Jordan. In addition, it was found that there is a correlation between the factors determining the formation of knowledge among the segments and members of the Jordanian society and their actual orientation towards digital public relations efforts.
Key words: digital public relations, mental image management, tourism sector, cultural and cognitive awareness, Jordanian public.